Micromax Success mantra from 2008-2013
Senin, 09 September 2013
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Lets today talk about how an home company became leader in Indian Market yes you are thinking right we are here to talk about Micromax Today Micromax is having 22 % of share in the Indian market and just behind Big Boy Sammy (Samsung).
Micromax entered in the Mobile market in the year 2008 and with its innovative approach bought the first dual sim phone in the Indian market followed by several innovative phone such as ven gog phone with in built Bluetooth device and solar phone, water proof phone call as Combat, today micromax is the sole indian company which is competing with the samsung who already have highest budget in the advertising and More then 5000 ISD in the market (Samsung Salesmen) but still micromax with its correct pricing and its good distribution system ruling the market.
The Canvas 2 A110 was the Game changer For the Micromax who bought 5 inch phablet with the price of 9999/- where other companies in the India was still selling their out dated 2.3 with single core and 3-5 Mp camera without secondary camera and flash When Micromax Launched A110 Samsung was selling Ace duos at 14000/- and Galaxt y duos as an similar price that of A110. In the couple of days device catched the eye of the youngster and became an superstar Mr. 110was the first handset in the indian history who got sold at 12500/- more then 2500/- then its actual price the shortage remain their for 2 months and people keep searching wherever they can get it let it be store or online stores
The time when Micromax regulated the supply of the Canvas 2 they have already introduced several other product in the market like A65 which was an 4 inch phone at 5000/- i remember the day when the first device in the market was sold at 7000/-, As the margin for the retailers was very high they also promoted the Micromax.
Micromax kept playing with its limited segment till month of March it was just after 5 month of launching its Canvas 2 Micromax Launched Canvas HD with amazing specs and price With Super 1GB of Ram and an Quad core processes where some big brand was providing 512 mb of ram or 756 Mb of ram with 1Gh processes and 520-620 display, this device became an big success micromax sold 8000 device in the single day of its launching and several customer un-purchased due to again shortage of supply, Every blog Sites Gadget Section of the Newspaper sites was filled with Micromax Canvas HD news and Success.
The Canvas 2 A110 was the Game changer For the Micromax who bought 5 inch phablet with the price of 9999/- where other companies in the India was still selling their out dated 2.3 with single core and 3-5 Mp camera without secondary camera and flash When Micromax Launched A110 Samsung was selling Ace duos at 14000/- and Galaxt y duos as an similar price that of A110. In the couple of days device catched the eye of the youngster and became an superstar Mr. 110was the first handset in the indian history who got sold at 12500/- more then 2500/- then its actual price the shortage remain their for 2 months and people keep searching wherever they can get it let it be store or online stores
The time when Micromax regulated the supply of the Canvas 2 they have already introduced several other product in the market like A65 which was an 4 inch phone at 5000/- i remember the day when the first device in the market was sold at 7000/-, As the margin for the retailers was very high they also promoted the Micromax.
Micromax kept playing with its limited segment till month of March it was just after 5 month of launching its Canvas 2 Micromax Launched Canvas HD with amazing specs and price With Super 1GB of Ram and an Quad core processes where some big brand was providing 512 mb of ram or 756 Mb of ram with 1Gh processes and 520-620 display, this device became an big success micromax sold 8000 device in the single day of its launching and several customer un-purchased due to again shortage of supply, Every blog Sites Gadget Section of the Newspaper sites was filled with Micromax Canvas HD news and Success.
By the time company has gain an lots of reputation and trust from the users and become brand and started competeting with samsung.
Futher micromax launchex canvas 4 with some amazing software coustomisation and improving the quality of their product.
Our verdict is that in the next upcoming 2-3 months micromax surely will surpass the share of samsung and become the no. 1 Mobile seller in the country.
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Judul: Micromax Success mantra from 2008-2013
Ditulis oleh Unknown
Rating Blog 5 dari 5
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Rating Blog 5 dari 5
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